Pay-as-you-go access to Health & Fitness Clubs through flexibility, convenience & choice.
Co-Founder & CEO, Nov. ‘15 - Dec. ‘18
iOS and Android app for on-demand gym access & payment processing.
Conceptualized and executed product market fit and go-to-market plan together with technical co-founder.
Developed strategic sales and marketing blueprint.
Signed brand partnerships and maintained a user base through retention and acquisition marketing.
Secured partnerships with gyms and fitness centers throughout NY.
Penetrated new markets by establishing corporate wellness and payment programs.
Background.
Wellness has come to be an integral part of today’s global economy, a $3.7 trillion industry in 2015.
One of the sectors experiencing the fastest growth is ”Fitness & Mind Body”, which includes the global multibillion-dollar industry of Health & Fitness Clubs (i.e. Gyms). Despite consistent year over year growth, the Health & Fitness Club industry has several inefficiencies and competitive disadvantages that could affect its future evolution; this presents several untapped opportunities
Opportunity.
The rise and convenience of virtual fitness options such as Peloton, puts traditional Health & Fitness clubs in a competitive disadvantage. Furthermore, their subscription based business model creates a barrier to participation and recurring costs, requires recurring value.
Opportunities remain in member retention and member acquisition. Studies show that approximately 8 of 10 Americans do not have Health & Fitness Club memberships. Additionally, 50-70 % unsubscribe within 6 months.
This, despite the fact that 81% of millennials, the largest generational demographic in US history, exercise regularly or would consider it. However, only 48% participate in gym-related activities.
On-demand economy.
Millennials, have been immersed with technology in an “always-on” digital world. They are the first generation of digital natives, trendsetters and early adopters of new technologies. So, they are continually turning to flexible solutions that provide access to services.
This often includes a move away from the burdens of ownership and commitment, giving rise to the “sharing & on-demand economy”. This phenomenon is not unique to Millennials, instead it now crosses generations…
Fitness on your terms.
DRAGO offers seamless access to Health & Fitness Clubs. No memberships needed, simply pay for time spent.
It is the only open network and true “on-demand” solution for the Health & Fitness Club Industry, in an increasingly health-conscious world. It elevates the industry to satisfy the needs of a technological society and provides true added value of incremental revenue, through dynamic pricing.
By delivering wellness experiences through flexibility, convenience and choice, DRAGO creates the opportunity to capture people’s spurring wellness needs.
