Cutting edge injury-prevention to improve performance.
Head of Sales & Founding Member, Dec. ’10 - Mar. ’17
An omni-channel sports technology brand, specializing in performance gear for soccer
Built company alongside two McKinsey consultants. Punching well above our weight, we were able to take a small dream that was conceived in a living room and scale it into an established company backed by Adidas through a series-A funding round.
“FEAR NOTHING. GIVE EVERYTHING”
Developed go-to-market strategy, defined product lines, and instituted key performance indicators.
Collaborated with VP of Marketing on conceptualizing and producing a global digital multi channel ad campaign featuring our professional athletes.
Nurtured relationships with global retail partners.
Led sales team encompassing managers and independent agents throughout the US and major international territories.
Evaluated sales and marketing analytics to improve e-commerce platform, revenue generation, and overall customer experience.
Established strategic distribution agreements and oversaw international expansion to Europe and Asia.
Initiated digital transformation effort and transition from an omni-channel business into a pure e-commerce model